Milgram's Lost Letter Experiment provides for an easy evaluation and assessment of the phenomenon social group prejudice by hiding the motivation behind the lost letter. Public Opinion Quarterly 29: 437. The Public Opinion Quarterly 34: 278–281. Nineteen percent of those who received the messages re-sponded, in all cases by returning the message to the ÒsenderÓ instead of forwarding it to the Òrecipi- This technique was used to predict the Johnson-Goldwater election. Title: THE LOST-LETTER TECHNIQUE: A TOOL OF SOCIAL RESEARCH. Lost-Letter Technique In the summer of 1963, Milgram was hired by Harvard to return to the Department of Social Relations, again as an assistant professor on a three-year contract He and his students developed the lost-letter technique It is based on the belief that if you came across an Stanley Milgram got a lot of press for his experiment in which participants thought they were shocking people to death. Unbeknownst to the participants, shocks were fake and the individual being shocked was an actor. View Article Google Scholar 6. Lost-Letter-Technik, auch: Technik der verlorenen Briefe, zählt zu einer Gruppe von nicht-reaktiven Erhebungsverfahren, die primär immer dann eingesetzt werden, wenn die Versuchspersonen aus der Untersuchungssituation so viele Informationen über Fragestellung und Ziel einer Untersuchung ableiten können, daß eine unvoreingenommene Datenerhebung nicht mehr gewährleistet ist. In the first experiment, 79 college faculty received mock lost e-mail messages. To date, this technique has become widely used as a non-reactive measure of societal attitudes. Milgram S, Mann L, Harter S (1965) The lost-letter technique: a tool of social research. The goal of the Milgram experiment was to test the extent of humans' willingness to obey orders from an authority figure. Thank you for your attention! Shotland R, Berger W, Forsythe R (1970) A validation of the lost-letter technique. Specifically, when the Nazis were put on trial, many of them claimed that they participated in … The Lost Letter: Stanley Milgram's experiment Stanley Milgram is one of the most influential of the American postwar social scientists. Created Date: 10/29/2001 1:12:36 PM Milgram's reputation lies not so much in his construction of wide, over-arching theories but in his ability to create provocative, strange even controversial experiments that test conventional notions of moral behavior. Participants were told by an experimenter to administer increasingly powerful electric shocks to another individual. Another Milgram classic was the “lost-letter technique”: Approach a stranger with a letter (sometimes stamped, sometimes not) and ask her to mail it for you. W e examined MilgramÕ s (1977) lost-letter technique using e-mail. 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